(GENESEO, NY - November 16, 2006) Cynthia Oswald, president of the Livingston County Chamber of Commerce has announced that Lisa Burns, Livingston County Tourism Director has been elected to the Board of Directors for the Finger Lakes Tourism Alliance, the 14 county tourism marketing collaborative for the Finger Lakes Vacation Region of New York State.

"Lisa's commitment to Livingston County Tourism, the Finger Lakes Region and her understanding of the economic impact of the tourism industry not only to our region but also New York State is invaluable. She is a great resource and will work endlessly for the cause," notes Ms. Oswald.

The Finger Lakes Tourism Alliance was founded in 1919 and is the oldest organization of its kind in the United States. It is an association of private-sector attractions, tourism-related businesses and county tourism offices working together to enhance and promote visitor business for the 9,000-square-mile Finger Lakes region. Ms. Burns was elected to this prestigious board by a majority vote of the other county representatives within the region. It is the first time that Livingston County's tourism director has served on this board.

Tourism Marketing is an office of the Livingston County Chamber of Commerce, producing the county's official visitor's guide and a tourism website, www.FingerLakesWest.com as well as developing and implementing all aspects of marketing designed to bring visitors into the county.