December 8, 2006
Cover for the 2007 Livingston County Visitors Guide Unveiled
The cover, depicting two visitors in the process of taking a picture of the gorge at Archery Field Overlook in Letchworth State Park captures with remarkable detail exactly what visitors do while on vacation: take pictures of awe-inspiring beauty. The cover also details the notable attractions in the county - Mt. Morris Dam, Clara Barton House, Rts. 5 and 20 the Authentic American Road and more. The photographer for the new cover and for many previous county guides is Adrian "Bud" Prince of Geneseo. In addition to Prince photos, the guide will also feature photographs from Bob Oswald and Nigel Kent.
The successful concept for our 2006 guide is again being utilized for the 2007 guide," notes Lisa Burns, Livingston County Tourism Director, "We feature large, dramatic photos of attractions and views within the county and we combine community and business advertisements that are beautifully crafted and evoke a welcome feel."
Livingston County's 2006 Visitors Guide, the tourism director and the graphic designer were honored with the Bronze Award from the New York State Office of Economic Development Tourism Division this past September at the Governor's Tourism Conference. The award recognizes visitors guides that most effectively promote counties as travel destinations. The 2007 Visitors Guide has been designed again this year by Kat Nichols of Nichols Graphic Design.
Livingston County Tourism will produce 100,00 copies of the 2007 guide with distribution planned to markets throughout the northeast, to over 20 travel/ trade shows, the New York State Thruway rest stops, AAA offices and over 60,000 directly mailed by request. The guide will be available in late February and will be distributed throughout the county as well. Additionally, the Tourism Office will begin a logo campaign to welcome visitors into the county and will be distributing the new guides along with the welcome campaign information to all local businesses.
The 2007 Livingston County Visitors Guide will be available February 2007. To request a copy, visit the county's official tourism website www.FingerLakesWest.com or call (585) 243-2222.